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SIP Trunking - Lift your Unified communications solution with our Indian SIP network

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What is SIP trunking (Session Initiation Protocol)?


SIP trunking is a way to deliver both voice and media services over the Internet. If you currently have a VoIP phone system or EPABX that supports SIP, then SIP trunking can deliver high quality HD voice services for your business without the cost of additional hardware or need to switch phone systems.


In order to understand SIP, you must first understand VoIP (Voice Over Internet Protocol). VoIP enables you to get phone service via Internet pipe than getting from telecom operator. VoIP provides a means of converting analog phone signals into digital signals that can be sent over the Internet. Since many businesses already use VoIP within their EPABX on the Local Area Network (LAN) to connect to IP phones.


Two biggest benefits associated with SIP trunking are the cost savings and flexibility; it offers to support business growth. SIP trunking enables PBX to send and receive calls via Internet. SIP is applied for the signaling protocol for many real-time applications; SIP trunk offers not only voice but also supports video and messaging applications.

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SIP trunking is a premium service on offer by only a few communications service providers in India, that uses protocol to provision voice over IP (VoIP) connectivity between a In-premise phone system and the public switched telephone network (PSTN) network. SIP trunking now is primarily sold as a replacement for digital Primary Rate Interfaces (PRIs), which are based on time-division multiplexing (TDM).


SIP trunking has been widely deployed by many communications service providers around the world and recently been adopted in Indian market, mainly to replace their TDM-based services. As most service providers have an IP network backbone, delivering SIP trunking over existing Ethernet or Multiprotocol Label Switching (MPLS) network infrastructure, the providers are not only able to reduce cost and management complexity associated with legacy digital platforms, but also offer many additional features.


Benefits of SIP trunking


SIP trunking offers a logical business decision and greater purchasing flexibility than TDM from the customer perspective. PRI line only support maximum of 30 voice channels, whereas SIP trunks can be purchased in any increment without any additional physical work done at customer premises. Customers have may options for SIP trunking implementation like over existing WAN services, dedicated WAN connections or even the public internet.


Telecoms Supermarket India - SIP trunking service connects your business to the world over a state of the art IP network, making global voice and video communications and collaboration easier and more economical to manage.


  • Borderless global growth
  • Superior customer experience
  • End-to-end service
  • Turbo-charge your UC
  • Failover

Our SIP trunking solutions offer real time global benefits and up to 98.90% reliability making it possible by constant visibility and administrative control through both portal and API access. Reduce risk by enhancing security and emergency handling across your business with our end-to-end managed service, centralising real-time performance monitoring and reporting tools.


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Most of today’s SIP Trunking providers use Multi‐Protocol Label Switching (MPLS) to connect their customer to their network. Communication providers connect SIP trunking infrastructure with MPLS connections by mainly 2 methods: the first is a virtual one. In this case the physical MPLS connection has a physical port on the provider’s MPLS network and a virtual one to the SIP Trunking switch. The second is to have a direct connection, still based on MPLS, directly to the SIP Trunking switch. Both methods work very well but the virtual connection to the SIP Trunking switch wins hands down as providers eliminate the single point of failure within their network. If something was to happen in the providers network, such as a card failure or a rare total switch failure, the provider’s network will automatically ‘move’ this virtual connection to a secondary SIP Trunking switch. This allows your business to continue without any lost calls and maintain your customer service standards.

Saving money on the cost of connectivity Improved Business Continuity On-Demand Scalability Pair with Unified Communications (UC) Solutions Easy Implementation & Management

Consolidation of Vendors A Better User Experience Improved Productivity High Satisfaction Levels SIP Trunk with its best in class IP solution replaces fixed PRI lines with single physical link, thus reducing cost. Further reducing the cost of multiple lines as well as any hardware requirements for multiple PRI cards. To make sure of no issues related to scalability, maintenance and convergence, businesses can opt for this innovative solution. SIP Trunk Protocol & Phone Trunking Services by Airtel provides IP based PSTN telephony that can support up to 1500 voice channels over a single link. Contact Telecoms Supermarket India for your PRI line upgrade to SIP trunking or install new circuit at new site. They can offer you best advise. Call now on 011-42908899

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